About Hi, I'm Usama
Creator. Innovator. Problem Solver.
I am a creator at heart, a problem solver by nature, and an innovator in practice. Guided by curiosity and fueled by passion, I strive to design experiences that not only meet needs but inspire connections. With every project, I see an opportunity to merge art and technology, crafting solutions that leave a meaningful impact. I believe in the power of imagination, the beauty of simplicity, and the endless possibilities of what we can build together.
How I Got Here
My academic journey started with a BS in Applied Physics and later an MS in Computer Science and Information Technology, both from NED University of Engineering and Technology, Karachi. While my early studies delved into the sciences, they instilled in me a deep curiosity about how systems work—an interest that ultimately led me to explore the intersection of technology and design. People often ask why I transitioned from physics to UX design. The answer lies in my passion for creating solutions that blend technical precision with creativity. Physics taught me how to solve complex problems, and computer science refined my ability to build functional systems. UX design allows me to combine these skills with a human-centered approach, crafting intuitive, impactful digital experiences. With over six years of experience, I’ve worked on innovative projects for global companies across Singapore, the USA, and the UK, using frameworks like Next.js, React.js, and Vue.js. My career has been shaped by challenges, including leading a large-scale website migration and fixing intricate SEO issues, each reinforcing my commitment to excellence.
My Values & Beliefs
Curiosity
Continuously learning and evolving to stay ahead in a fast-changing digital landscape.
Precision
Leveraging my scientific and technical background to deliver meticulous, data-driven results.
Empathy
Understanding user needs to create designs that resonate and delight
Collaboration
Building partnerships that foster creativity and mutual growth.
Why Work With Me
When you work with me, you’re partnering with someone who brings:
Diverse Expertise
A unique blend of academic knowledge in physics, computer science, and IT, coupled with real-world experience in UX design and front-end development.
Analytical Thinking
A scientific approach to problem-solving, ensuring solutions are not just creative but also practical and effective.
Proven Results
A track record of delivering impactful projects, from large-scale website migrations to custom apps for global companies.
User-Centric Design
A focus on creating digital experiences that are intuitive, engaging, and aligned with user needs.